Keyword optimization of your website
Choosing the right keywords, i.e. keyword research, is the first and the most important step of any SEO campaign. Once keywords are chosen, it’s high time fitting the keywords into the website’s content. And it’s also the time to make use of a keyword density tool.
Unluckily, upon choosing the keywords many newbie website promoters make mistakes. They stuff their content with the phrases, which are supposed to bring targeted traffic. As a result, the text becomes scarcely readable website audit, and visitors stop being interested in the content. Moreover, search engines are not happy either – they reject keyword stuffed content and blacklist the IP address.
To avoid the keyword stuffing mistake it is crucial to get to know the term “keyword density” and buddy up with a keyword density tool.
Keyword density is the number of times a particular keyword appears in the text. Note that your keyword may be several words long, and still you refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into inverted commas.
To evaluate keyword density, divide the number of times you come across your key phrase in the text (using broad match search) by the number of words in this text website evaluation. Then multiply the figure by 100.
For instance, you run into your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
To reduce manual routine, run your text through a keyword density tool, which calculates the keyword density in a click of a mouse. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is the best keyword density to stick to.
Most website promoters experiment with 2%, 3%, 4% and 5% keyword density and track the results. Yet, 4% and 5% keyword density is quite insecure – don’t put it to the test if you’re just a beginner (more on the issue here - audit de référencement. These days search engines are advanced enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Besides, there are other ranking factors that SEs take into account.
To sum it up, run every page of your website through a keyword density tool to make sure you don’t outdo 3% ratio.